The merge between two major companies in the Bordeaux wine trading should allow the new group to strengthen its business expertise in the core wine segment and contribute to the progressive development of both entities.

The complementary know-how of these two companies should thus broaden their commercial influence. GRM is particularly well established in France while LA GUYENNOISE is one of the leading operators in China where it carries out half of its activity.

Common values and strong roots in the terroir

Both producers and traders for several generations, GRM and LA GUYENNOISE share a common corporate culture, an attachment to family values and the terroir. The geographical proximity of the two partners as well as their common supply chains also contribute to the success of their merge.

This alliance between GRM and LA GUYENNOISE should thus allow to develop synergies on the international markets and would put Guillaume Brochard and his holding Maison Le Star, at the head of more than 500 hectares of vineyards in the Bordeaux region and 45 million bottles sold per year.

No complete merge will take place.

GRM is specialized in the production and distribution of the Bordeaux and Southwestern wines. Based in Pineuilh, it sells 15 million bottles per year including the estate wines, brands and innovative products such as Be Pink, Rosé on Ice ... In March 2016 Guillaume Brochard, the creator of the luxury jewelry brand Qeelin, became its main shareholder.

Founded by Michel Martin LA GUYENNOISE is located at Sauveterre-de-Guyenne in the heart of Entre-Deux-Mers region and employs around 70 people. Producing wine in its two domains:  Châteaux Cazeau and Giraudot, LA GUYENNOISE sells 30 million bottles per year. Offering a large range of  estate wines from all appellations in the Bordeaux region, it has an efficient equipment and a large storage facility perfectly adapted.

NAISSANCE D’UN NOUVEL ACTEUR DU NEGOCE BORDELAIS
Sunday, November 6, 2016
Après le rachat du groupe GRM en mars dernier, Guillaume Brochard annonce l’acquisition de la société LA GUYENNOISE pour former le groupe "MAISON LE STAR".